For a premium tea brand rooted in Surinamese heritage and focused on women's wellness, a standard contact form or newsletter signup felt disconnected from what the brand was actually about.
Instead, I designed a due-date and cycle calculator as the site's lead-generation tool — something genuinely useful to the visitor, tied directly to the brand's focus on women's health, that naturally invites an email address in exchange for a personalized result.
It turned a page that could have felt purely transactional into one that offered real value first.