Streetwear Clothing Brand
A modern, flat visual identity for a streetwear label.
Streetwear brands often lean into distressed textures and heavy imagery. This one wanted the opposite: clean, flat, and unmistakably modern.
I built the visual language on flat red and black against generous white space — a look that reads as street, current, and fashion-forward without borrowing from the usual playbook.
Design system and imagery in Figma; site built with Claude Code on WordPress and MySQL.
Field Notes
The brand wanted a streetwear feel that didn’t rely on grunge textures or vintage typography.
Committed to flat design, a two-color palette on white, and disciplined typography — letting layout and product photography carry the attitude.
A visual system that reads as fashion-forward and works across product, editorial, and campaign contexts.