Premium Tea Brand
A wellness webshop rooted in Surinamese heritage.
A premium tea brand of Surinamese origin specializing in women’s wellness needed a webshop that carried both heritage and quiet strength — not the usual pastel wellness aesthetic.
I designed the store around maroon tones with a flat, minimal system on white: the maroon carries strength and origin; the flat treatment keeps it modern and readable.
Rather than lean on a generic newsletter form, I designed a due-date and cycle calculator directly into the site as a lead-generation tool — useful to the visitor, on-brand, and genuinely valuable in exchange for an email address.
Field Notes
The category defaults to soft blush and mint tones. This brand needed to feel grounded, adult, and rooted in a specific place.
Used maroon as the primary voice, kept the layout flat and generous, and treated Surinamese heritage as content rather than decoration.
The cycle calculator became the site’s highest-converting entry point — useful first, sales funnel second.